Course Outline
Module One: Getting Started
- Housekeeping Items
 
- The Parking Lot
 
- Workshop Objectives
 
- Action Plans and Evaluation Forms
 
 
 
Module Two: Three Main Factors
- Skepticism
 
- Misunderstanding
 
- Stalling
 
- Module Two: Review Questions
 
 
 
Module Three: Seeing Objections as Opportunities
- Translating the Objection to a Question
 
- Translating the Objection to a Reason to Buy
 
- Case Study
 
- Module Three: Review Questions
 
 
 
Module Four: Getting to the Bottom
- Asking Appropriate Questions
 
- Common Objections
 
- Basic Strategies
 
- Case Study
 
- Module Four: Review Questions
 
 
 
Module Five: Finding a Point of Agreement
- Outlining Features and Benefits
 
- Identifying Your Unique Selling Position
 
- Agreeing with the Objection to Make the Sale
 
- Case Study
 
- Module Five: Review Questions
 
 
 
Module Six: Have the Client Answer Their Own Objection
- Understand the Problem
 
- Render It Unobjectionable
 
- Case Study
 
- Module Six: Review Questions
 
 
 
Module Seven: Deflating Objections
- Bring up Common Objections First
 
- The Inner Workings of Objections
 
- Case Study
 
- Module Seven: Review Questions
 
 
 
Module Eight: Unvoiced Objections
- How to Dig up the “Real Reason”
 
- Bringing Their Objections to Light
 
- Case Study
 
- Module Eight: Review Questions
 
 
 
Module Nine: The Five Steps
- Expect Them
 
- Welcome Them
 
- Affirm Them
 
- Complete Answers
 
- Compensating Benefits
 
- Module Nine: Review Questions
 
 
 
Module Ten: Dos and Don'ts
- Dos
 
- Don’ts
 
- Module Ten: Review Questions
 
 
 
Module Eleven: Sealing the Deal
- Understanding When It’s Time to Close
 
- Powerful Closing Techniques
 
- The Power of Reassurance
 
- Things to Remember
 
- Module Eleven: Review Questions
 
 
 
Module Twelve: Wrapping Up
- Words from the Wise
 
- Review of Parking Lot
 
- Lessons Learned
 
- Completion of Action Plans and Evaluations
 
 
 
