In the age of online shopping and technology, in-person sales can easily be ignored. Do not overlook the importance of personal contact. You never know when or where you will meet your next customer, and it is important to make a good impression. Everyone who is interested in sales must be confident in the art of in-person sales.
With our In-Person Sales workshop, your participants will discover the specifics of what it means to become an effective salesperson, and steps to success. They will learn how to connect with customers and move them through the sales process.
Course Outline
Module One: Getting Started
- Housekeeping Items
- Pre-Assignment Review
- Workshop Objectives
- The Parking Lot
- Action Plan
Module Two: In-Person Sale
- Definition
- Benefits
- Cost
- Effectiveness
- Case Study
- Module Two: Review Questions
Module Three: Examples of In-Person Sales
- Sales Call
- Retail
- FaceTime
- Meetings
- Case Study
- Module Three: Review Questions
Module Four: Sales Funnel
- Generate Leads
- Nurture Leads
- Acquire Customer Base
- Expand Customer Base
- Case Study
- Module Four: Review Questions
Module Five: Prepare
- Effective Methods to Generate Leads
- Know Your Customer
- Practice Sales Conversation
- Set Goals
- Case Study
- Module Five: Review Questions
Module Six: Presentation
- Determine Venue
- Stay on Point
- Tie the Information to Customer Values
- Refer to Past Conversations
- Case Study
- Module Six: Review Questions
Module Seven: Engage
- Emotional Intelligence
- Allow Evaluation
- Overcome Objections
- Incentives
- Case Study
- Module Seven: Review Questions
Module Eight: Commitment
- A Verbal “Yes”
- Maintain Connection
- Remind Customer of Value
- Call to Action
- Case Study
- Module Eight: Review Questions
Module Nine: Sale
- It Isn’t Over Till It’s Over
- Make the Process Easy
- Close with Exceptional Service
- Thank and Reward
- Case Study
- Module Nine: Review Questions
Module Ten: Loyalty
- Continuity Programs
- Special Rewards
- Handwritten Cards
- Case Study
- Module Ten: Review Questions
Module Eleven: Expand
- Word of Mouth
- Networking
- Clubs
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Recommended Reading
- Completion of Action Plans and Evaluations